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A customer can go online and purchase a computer from Dell and have it shipped to his or her home within a few days. This is an example of which marketing channel structure?

A) Dual Distribution
B) Direct Distribution
C) Indirect Distribution
D) Exclusive Distribution

User Lkq
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1 Answer

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Final answer:

The customer purchasing a computer online from Dell and having it shipped to their home represents Direct Distribution in the marketing channel structure.

Step-by-step explanation:

The customer purchasing a computer online from Dell and having it shipped to their home within days represents Direct Distribution in the marketing channel structure. Direct Distribution refers to the process where a company sells its products directly to customers without involving intermediaries such as retailers or wholesalers. In this case, the customer bypasses any intermediaries and purchases the computer directly from Dell's online platform.

User Kevin Griffin
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