Question

GE began developing and manufacturing a set of inexpensive lights to be used in most homes during the holidays in December. GE is warehousing the product in anticipation of consumer demand in November and December. In this scenario, channel members are affecting the distribution process by which action?

A) Inventory Management
B) Order Fulfillment
C) Transportation
D) Demand Forecasting

Answer 1

Channel members in the described scenario are affecting the distribution process through Inventory Management, which ensures products are available to meet demand.

Step-by-step explanation:

In the scenario described, General Electric (GE) is manufacturing and warehousing holiday lights to meet anticipated demand in November and December. The channel members in this case are affecting the distribution process through Inventory Management. Inventory management involves ensuring that the right quantity of products is available in the warehouse to fulfill customer orders when the demand arises and involves forecasting demand to decide how much inventory to hold.

Effective inventory management can be crucial in maximizing the efficiency of the distribution process and ensuring that the supply chain runs smoothly, which is vital for both the economic growth and urban development mentioned in the reference information.