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Christian Louboutin offers shoes with a trademark red sole. The company only offers its products in a few Neiman Marcus and Nordstrom locations, as well as other exclusive boutiques. This is an example of which level of distribution intensity?

A) Intensive Distribution
B) Selective Distribution
C) Exclusive Distribution
D) Direct Distribution

1 Answer

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Final answer:

Christian Louboutin's use of a few selected retail outlets for selling their products exemplifies Selective Distribution. This is a strategic approach where products are available at a limited number of specialized vendors.

Step-by-step explanation:

Christian Louboutin's strategy of offering shoes with a trademark red sole exclusively at a select few Neiman Marcus and Nordstrom locations, as well as at other high-end boutiques, is an example of Selective Distribution. This type of distribution strategy involves a limited number of outlets in a geographical area to sell a product. It sits between the extremes of intensive distribution (used for mass-market products) and exclusive distribution (where only one retailer in an area sells the product).

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