Final answer:
The answer to this question is B) Product Characteristics. Starbucks' decision to distribute a new coffee drink in the northeastern United States is influenced by the specific characteristics of the drink, such as taste, packaging, and branding.
Step-by-step explanation:
The answer to this question is B) Product Characteristics.
Starbucks is interested in distributing a new coffee drink in the northeastern United States. This decision is influenced by the specific characteristics of the drink, such as its taste, ingredients, packaging, and branding. Product characteristics play a crucial role in determining the most suitable distribution channels. For example, if the coffee drink is a high-end specialty product, Starbucks may choose to distribute it through their own stores to maintain control over the customer experience.
By considering the product characteristics, Starbucks can select the most appropriate channels to reach their target market in the northeastern United States and ensure that the coffee drink is available to customers in a way that aligns with their brand image and customer preferences.