Question

Which of the following is considered a loss-leader strategy?

a.Selling barely intact shoes at a low price and offer normal shoes in the same product page.
b. Asking users to generate contents for free.
c. Giving discount after Thanksgiving Day
d Selling coffee makers and offer coffee beans in the same product page.

Answer 1

Selling coffee makers and offering coffee beans in the same product page is considered a loss-leader strategy.

Step-by-step explanation:

The correct answer is option d. Selling coffee makers and offering coffee beans in the same product page is considered a loss-leader strategy. In a loss-leader strategy, a company sells a product at a low price or even at a loss to attract customers and encourage them to purchase other profitable products. By offering coffee makers at a low price, the company hopes that customers will also buy the coffee beans, which are more profitable.