Final answer:
Healthcare executives in the 1960s and 70s primarily invested in administrative and financial systems to improve efficiency and reduce costs.
Step-by-step explanation:
In the 1960s and 70s, healthcare executives primarily invested in administrative and financial systems. This means that they focused on improving the management and financial aspects of healthcare organizations, such as billing, record-keeping, and cost control.
During this time, there was a shift towards more centralized and standardized systems to improve efficiency and reduce costs. Examples of these administrative and financial systems include computerized record-keeping systems, budgeting and financial planning software, and payment systems.
Overall, the focus on administrative and financial systems in the 1960s and 70s aimed to streamline healthcare operations and improve the financial sustainability of healthcare organizations.