Question

KICKSTART DOESEN'T FOLLOW A TRADITIONAL sales and marketing model, it brings the consumer to the product though "buzz marketing" achieved by hosting extreme sporting events and sponsoring athletes. why does this strategy work so well for the company?

Answer 1

KICKSTART's non-traditional marketing strategy of hosting extreme sporting events and sponsoring athletes, known as 'buzz marketing', works well for the company because it generates excitement and creates a buzz around the product. By bringing the consumer directly to the product through these events and sponsorships, KICKSTART builds trust and credibility among their target audience. This approach leverages peer influence and word-of-mouth marketing, which are powerful drivers of consumer behavior.

Step-by-step explanation:

KICKSTART follows a non-traditional sales and marketing model known as 'buzz marketing'. This strategy involves hosting extreme sporting events and sponsoring athletes to generate excitement and create a buzz around the product. The company believes that by bringing the consumer directly to the product through these events and sponsorships, they can build trust and credibility among their target audience. This approach works well for KICKSTART because it taps into the power of peer influence and word-of-mouth marketing, which are highly effective in driving consumer behavior.