Final answer:
A marketing plan within a business plan aims to clarify projected profits by differentiating a firm's products through advertising strategies, which can lead to increased sales, higher prices, and attracting outside investment. The correct option is A.
Step-by-step explanation:
The purpose of the marketing plan that is included within a business plan is to clarify the projected profits of a firm's products. This involves creating advertising strategies that differentiate a firm's products from its competitors, potentially making the demand curve more inelastic or increasing the overall demand. Through effective advertising, the goal is to increase the quantity sold or the price that can be charged, thereby boosting profits. Additionally, as a firm establishes itself, the business plan offers valuable information to outside investors, providing a level of confidence to invest without a personal connection to the management team.
The purpose of the marketing plan that is included within a business plan is to assign measurable goals for a firm's sales team. A marketing plan outlines the strategies and tactics that a business will use to promote and sell its products or services. It includes target market analysis, marketing objectives, budgets, and specific actions to be taken.