Question

The sales director at WebMD is calculating annual sales revenue targets and the number of new medical-related content providers that the firm needs to maintain a competitive advantage. In which step of the strategic management process is the sales director involved?

A) performing external and internal audits
B) defining the business and its mission
C) translating a mission into strategic goals
D) evaluating strategic decisions
E) implementing a strategy

Answer 1

The sales director at WebMD is involved in the strategic management process, specifically in the step where a mission is translated into strategic goals by setting specific sales revenue targets and planning to maintain a competitive edge.

Step-by-step explanation:

The sales director at WebMD involved in calculating annual sales revenue targets and determining the number of new content providers seems to be engaged in the translating a mission into strategic goals step of the strategic management process. This step involves setting specific performance targets to help achieve the firm's mission. Since the sales director's activities are centered around setting specific sales targets and maintaining a competitive advantage by acquiring new medical-related content providers, which are more detailed and quantifiable objectives to support the company's broad mission, it's clear that they are in the stage of concretizing strategic goals from more abstract organizational missions.