Question

A(n) ___________ is a defined group that managers feel is most likely to buy a firm’s product, for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group.

A. Target market

B. Buying center

C. Aggregated unit

D. Consumer cluster

E. Demographic sample

Answer 1

A target market is a specific group identified by a business as likely to buy their products, for whom they create a marketing mix.

Step-by-step explanation:

The term you are looking for to fill in the blank is a target market. A target market is a specific group of potential customers that a company has identified as likely to purchase its products or services. Companies create and implement a marketing mix, which includes product, price, place, and promotion strategies, to address the needs and preferences of this group. Identifying a target market allows firms to focus their marketing efforts and resources on the customers who are most likely to respond to their value proposition. An example of a target market could be working parents who need quick and healthy meal solutions for their families. The business will then tailor its product development, advertising, and pricing to meet the needs of these working parents.