Final answer:
Marriott International successfully utilizes an adaptation and aggregation (AA) strategy as outlined by Pankaj Ghemawat's AAA Triangle framework, by adapting to local preferences and standardizing operations globally. This AA strategy has allowed Marriott to achieve a balance between local responsiveness and global efficiency in the hospitality industry.
Step-by-step explanation:
Using Pankaj Ghemawat's AAA Triangle framework, which consists of adaptation, aggregation, and arbitrage, a hospitality company that has effectively used an adaptation and aggregation (AA) strategy is Marriott International. The adaptation strategy involves tailoring products or services to meet the requirements of local markets, while the aggregation strategy is about achieving economies of scale by standardizing operations across different regions.
Marriott International has successfully used this dual strategy by adapting its hotel services to local cultures and tastes, which has allowed it to be responsive to customer preferences within different countries. At the same time, Marriott has aggregated some of its core processes and services to maintain consistency and reduce costs at a global level. This balance between localization and standardization has helped Marriott to build a strong international presence and brand recognition.
The effectiveness of this strategy for Marriott stems from the hospitality industry's need to cater to local preferences, while also benefiting from the scalability provided by a global brand. Thus, Marriott's ability to use an AA strategy has been a key factor in its success, allowing it to leverage both local responsiveness and global efficiency.