Final answer:
Tangible values are the physical, measurable aspects of a product, such as its materials and components, while intangible values are the non-physical attributes, like brand reputation, customer satisfaction guarantees, and the effects of advertising.
Step-by-step explanation:
Comparing tangible values versus intangible values involves examining different aspects of value that can be attributed to goods or services. Tangible values refer to physical aspects of a product that can be measured and quantified, such as the raw materials used in the creation of a product or the physical components of technology. For instance, the plastic parts and wiring in computers have a certain cost, but this is typically small compared to the overall value of the technology and innovation that enables their advanced functionality.
On the other hand, intangible values refer to the non-physical attributes that cannot be measured in traditional monetary terms. These may include elements like guarantees of satisfaction, a brand's reputation for high quality, the offering of services like free delivery, or a product's advertisement shaping consumer preferences. For instance, despite indistinguishable taste in a blind test, many consumers exhibit a strong brand preference for certain types of ketchup or mayonnaise based on advertising and past habits.