Question

You are considering branching out to a new industry that you've decided to call "Chicken on Ice." Franklin suggests that you conduct a feasibility study to assess the viability of this new venture. Which of the following factors should you primarily consider during the feasibility study?

a) Market demand for frozen chicken products
b) Technological advancements in poultry processing
c) Climate conditions suitable for chicken farming
d) Labor costs in the poultry industry

Answer 1

The primary factor to consider in a feasibility study for the new venture 'Chicken on Ice' is market demand for frozen chicken products.

Step-by-step explanation:

In conducting a feasibility study for the new venture 'Chicken on Ice', the primary factor that should be considered is the market demand for frozen chicken products. This is because market demand determines the potential customer base and profitability of the business. The other factors mentioned, such as technological advancements, climate conditions, and labor costs, may also be important considerations, but they are not as crucial as market demand when assessing the viability of the new venture.