Final answer:
The text does not provide specific details on FreshDirect but discusses Netflix's underestimation of customer loyalty and preference for physical DVDs over streaming services. It also touches upon the future of business sizes in the information and communication technology era.
Step-by-step explanation:
The overarching reason FreshDirect encountered issues with the move to the larger facility cannot be determined from the provided information. The provided text discusses the challenges faced by Netflix and does not mention FreshDirect's operational strategies or specific problems related to their expansion. Netflix's primary issue was underestimating customer loyalty and the convenience of close substitutes, like Redbox kiosks, which remained popular among consumers who preferred physical DVDs over streaming, despite the rise of digital platforms. A discussion concerning the possible overarching dynamics of business size in the age of modern technology, suggesting that either smallness or largeness could prevail in the future, is also highlighted but does not directly address the query about FreshDirect.