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The level, or degree, of a company’s market power is directly related to the principle of barriers into the market. Barriers are defined as any structural, legal, or regulatory characteristics of the company and the market structure that prevent other companies from producing comparable products at the same costs. Firms with market power will use several strategies to create these barriers: pricing; cost reduction; and new product development. Using the Herfindahl-Hirschman Index located in this week's readings, identify the market power of at least two companies.

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Final answer:

Market power can be assessed by calculating the Herfindahl-Hirschman Index (HHI), which considers the squared market shares of firms in a market. Companies in a market with an HHI over 2,500 have significant market power. The HHI of two hypothetical companies with market shares of 30% and 25% would be 1,525, indicating moderate market power.

Step-by-step explanation:

Market power is often a consequence of barriers to entry which may include economies of scale, control of resources, or legal protections such as intellectual property rights. To measure the level of market power that companies have, one could use the Herfindahl-Hirschman Index (HHI), which quantifies a market's concentration and competitive landscape. The index is calculated by squaring the market share of each firm competing in the market and then summing the resulting numbers.

An HHI below 1,500 is typically considered to be a competitive marketplace, 1,500-2,500 indicates moderate concentration, and above 2,500 suggests high concentration, usually associated with oligopolies or monopolies. In markets with high HHIs, companies have more market power and can often set prices and outputs with little fear of competition. In practice, we use the HHI to identify two companies and their market power. Assuming that company A has a market share of 30% and company B has a market share of 25%, the HHI would be (30^2) + (25^2) = 900 + 625 = 1,525, indicating moderate concentration and thus moderate market power for these firms.

It is important to consider that the actual market power of a company also involves other factors like product differentiation, brand loyalty, and absolute cost advantages. Therefore, measuring market power is multifaceted and goes beyond merely calculating the HHI to include a thorough analysis of the market and the regulatory environment.

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