Final answer:
The incorrect statement about Zara's strategy is related to using PDAs to collect data on store floors. Instead, Zara employs different market research techniques and follows sustainable practices to meet customer demands.
Step-by-step explanation:
The incorrect statement about how Zara ensures they are selling items customers want is: D. using PDAs to collection data from customers on what kind of clothes to stock in the shore. This statement is likely a typo or misunderstanding as it implies Zara uses PDAs to directly collect data on the store floor, which is not a common practice for the company. Instead, Zara is known for its rapid fashion supply chain, which incorporates customer feedback through a variety of techniques including trend analysis, but not as directly as the statement implies.
When it comes to purchasing behavior, particularly among teenagers, a key motivating factor is following social norms, which can involve responding to what is portrayed by influencers and through marketing efforts. Zara has also shown commitment to sustainable practices, such as aiming for the use of sustainable or recycled materials by 2025. To gather information from customers effectively, businesses often conduct surveys, follow trends, and engage in various types of market research rather than using outdated technology like PDAs on the shop floor.