Final answer:
Coffee is a product that is consumed globally. The marketing of coffee is similar in terms of promoting its flavor and enjoyment, but varies in strategies based on cultural preferences.
Step-by-step explanation:
In today's global marketplace, products from outside of Canada are easily accessible and consumed by people around the world. One example of a product that is consumed internationally is coffee. Coffee beans are sourced from different countries such as Colombia, Brazil, and Ethiopia, and then exported to various parts of the world. The marketing of coffee is both similar and different around the world.
One similarity is that coffee is usually marketed as a beverage that provides energy and enjoyment. Whether you're in Canada or another country, coffee advertisements often highlight its rich flavor and the experience of drinking a cup of coffee.
However, the marketing strategies can vary depending on the target market and cultural preferences. For example, in North America, coffee is often advertised as a morning pick-me-up and is associated with productivity and convenience. On the other hand, in countries like Italy, coffee is deeply rooted in the culture and marketing focuses on the art of coffee making and the social experience of enjoying a cup of coffee.