Final answer:
To get 30% more ticket sales, the price would have to be lowered by 10%.
Step-by-step explanation:
The price would have to be lowered in order to get people to buy 30% more tickets. Since the price elasticity of demand for airplane tickets is about -3, a 1% decrease in price would lead to a 3% increase in quantity demanded. To calculate the price decrease needed to get a 30% increase in demand:
- Convert the percentage increase in quantity demanded to a decimal: 30% = 0.3
- Divide this decimal by the absolute value of the price elasticity of demand: 0.3 / |-3| = 0.1
- Convert this result to a percentage: 0.1 = 10%
Therefore, the price would have to be lowered by 10% in order to get people to buy 30% more tickets.