Final answer:
Means-end theory helps in advertising design by understanding how product attributes lead to desired benefits. A fitness center case study can have attributes like state-of-the-art equipment and qualified trainers, leading to benefits such as effective workouts and personalized guidance.
Step-by-step explanation:
Means-end theory is a concept used in advertising design to understand how consumers link product attributes to the desired end benefits they hope to achieve. It explores the psychological processes behind consumer decision-making and helps marketers create persuasive messages. By identifying the attributes and benefits of a fitness center, marketers can create a means-end chain to communicate how those attributes can lead to the desired benefits for the consumers. For example, one attribute of a fitness center could be state-of-the-art equipment. The benefit derived from this attribute could be effective workouts that lead to better fitness and health. Another attribute could be qualified trainers, with the benefit being personalized guidance and expertise. Constructing a means-end chain for Phase 1 of the fitness center case study could look like this:
Attribute: State-of-the-art equipment
Benefit: Effective workouts
Attribute: Qualified trainers
Benefit: Personalized guidance and expertise
This means-end chain shows how the attributes of the fitness center (state-of-the-art equipment, qualified trainers) contribute to the desired benefits of effective workouts and personalized guidance.