Final answer:
Improvements for Air Asia in the establishment phase involve building a strong foundation, while in the achievement phase, the focus should be on optimizing operations and expanding strategically.
Step-by-step explanation:
To suggest improvements for Air Asia Company during the establishment phase and achievement phase, it is essential to understand the dynamics of each phase within the organization's lifecycle.
Establishment Phase
In the establishment phase, a company like Air Asia should focus on creating a solid foundation for its operations. This includes developing a strong corporate culture, robust policies, and procedures, investing in market research to understand customer needs, and implementing a strategic plan to position the airline in the competitive market efficiently. Building strong relationships with stakeholders, refining the recruitment process to attract top talent, and enhancing brand recognition through marketing campaigns are also critical.
Achievement Phase
During the achievement phase, Air Asia should prioritize optimization of its operations and expansion strategies. Measures to improve include streamlining processes to increase efficiency, focusing on customer service to enhance the passenger experience, adapting to industry changes and technological advancements, and exploring new routes and partnerships. Risk management strategies should be strengthened, and continuous evaluation of performance against goals is imperative.