Final answer:
A large-scale entry involves significant investments and widespread operations, while a small-scale entry is characterized by limited resources and operations. As an example, a multinational retail company may choose to establish multiple stores nationwide in a large-scale entry, while a small-scale entry might involve opening a single store in a major city.
Step-by-step explanation:
A large-scale entry differs from a small-scale entry in terms of the scope and resources involved. A large-scale entry refers to a business expanding into a new market on a significant scale, typically involving substantial financial investments and widespread operations, such as establishing multiple branches or manufacturing facilities. On the other hand, a small-scale entry involves a business entering a new market on a smaller scale, usually with limited resources and operations, such as opening a single store or online shop.
For example, let's consider a multinational retail company that decides to enter a new country. In a large-scale entry, the company might establish a chain of stores nationwide, invest in distribution centers, and hire a significant number of employees. This approach allows the company to quickly capture market share and establish a strong presence. In contrast, a small-scale entry might involve initially opening a single flagship store in a major city to test the market, before gradually expanding to other locations based on the level of success.