Final answer:
The question addresses marketing strategies and gender targeting in advertising. It suggests analyzing and reconstructing ads to send healthy signals to both genders and discusses central versus peripheral persuasion in creating effective marketing messages.
Step-by-step explanation:
The subject of the question involves analyzing marketing strategies that target specific genders and proposing alternative advertising approaches that would make sense for the opposite gender. This would include dissecting existing ads and reconstructing them with a focus on sending healthy signals to both males and females, reshaping the marketing message to be inclusive and non-discriminatory. Additionally, it touches on the concepts of central versus peripheral routes of persuasion in advertising and countering groupthink, among other aspects of marketing and advertising strategies.
For example, when considering a product like men’s shaving cream, the traditional marketing focuses heavily on masculinity. To create a message for women, one might emphasize the product's qualities like skin sensitivity and smooth shave, which are also desirable for women. The message could be something like, 'For a shave as smooth as your skin deserves' to appeal to female consumers. Similarly, women-oriented products like makeup can be marketed to men by highlighting artistry and self-expression, which are appealing regardless of gender.
When considering the influence of constant media exposure, it's important to redesign ads to provide healthy signals for both genders, changing images to show a broader representation of body types and altering content to focus on functionality and quality rather than reinforcing limiting stereotypes.