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KIND® is planning to expand distribution of its health bars to South Africa. The company forecasts a low volume of sales in the first year. Which type of​ market-country export organization would be most​ appropriate?

Direct market representation

Export commission representative

Export broker

Independent distributor

​Manufacturer's export agent​ (MEA)

User Ankit Vyas
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1 Answer

3 votes

Final answer:

The most appropriate type of market-country export organization for KIND® to expand distribution to South Africa is an Independent distributor. The correct answer is option 4.

Step-by-step explanation:

In this scenario, the most appropriate type of market-country export organization for KIND® to expand distribution of its health bars to South Africa would be an Independent distributor. An independent distributor is a company or individual that operates as an independent business entity and takes responsibility for distributing and selling products in a foreign market on behalf of the exporting company. They typically handle all aspects of the distribution process, including marketing, sales, warehousing, and logistics.

An independent distributor would be suitable for KIND® because they can provide local market expertise and contacts, navigate local regulations and customs, and have the flexibility to adjust distribution strategies based on the specific market conditions in South Africa. This type of organization would be ideal for the low volume of sales in the first year as they can dedicate their resources and expertise solely to the distribution of KIND® health bars.

By partnering with an independent distributor, KIND® can leverage their knowledge and existing distribution network in South Africa to efficiently reach target customers and establish a presence in the market. This approach can help KIND® overcome potential barriers to entry in a foreign market and ensure a successful expansion.

User Martin Monperrus
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