Question

Part I should provide is a cultural analysis of a country. Part II is an economic analysis of a country covering the economy of the country including a thorough analysis of the distribution and marketing systems. Part III is a market audit and competitive analysis of the product in target country. Part IV the students should develop a preliminary marketing plan for the product under consideration for marketing in the country they have selected. The project requires that the student select a country and a product provide their report in Max 15 to 20 pages. Selecting a Country It is generally suggested that the students select a country within new emerging countries, developing countries, Europe, Latin America or Africa in which they have some specific interest. Selecting a Product While industrial products currently account for more than 50 percent of international trade, it is recommended that the focus should be on consumer products to maintain the cultural orientation of the project, consumer products offer more opportunities to focus on cultural adaptation than do most industrial goods. It is advisable to select a product that is consistent with the needs of large numbers of consumers in developing nations while it could also be of interest to consumers in industrialized countries. Meeting this requirement does not preclude either product from consideration for marketing in Last but not least, it is important to select a product that: has obvious cultural overtones to provide a strong cultural impact to the project and the one that students know something about. Products meeting these criteria may include; baby food, disposable diapers, powdered milk, contraceptive pills, high-protein diet supplements, prepared foods such as dry soups, portable washing machines, soft drink mix, children's toys, instant noodles, franchise outlets and early pregnancy tests.

Answer 1

This project involves analyzing a country's culture, economy, market, and developing a marketing plan for a selected product.

Step-by-step explanation:

In this project, students are required to conduct a comprehensive analysis of a country and develop a marketing plan for a product to be marketed in that country. Part I focuses on the cultural analysis of the selected country, Part II covers the economic analysis including distribution and marketing systems, Part III involves a market audit and competitive analysis of the product in the target country, and Part IV requires the development of a preliminary marketing plan for the product.

When choosing a country, it is suggested to select one from new emerging countries, developing countries, Europe, Latin America, or Africa. For the product, it is recommended to focus on consumer products that align with the needs of large numbers of consumers in developing nations, while also having potential interest in industrialized countries. Additionally, it is important to select a product that has cultural overtones and that students have some knowledge about.