Final answer:
To prepare a BCG matrix for GraceKennedy Group, you need to analyze the different business units and categorize them based on their market growth rate and relative market share. The BCG matrix consists of four quadrants: Stars, Question Marks, Cash Cows, and Dogs. The position of each business unit in the quadrants is determined by its market growth rate and relative market share.
Step-by-step explanation:
To prepare a BCG matrix for GraceKennedy Group, you need to analyze the different business units and categorize them based on their market growth rate and relative market share. The BCG matrix consists of four quadrants: Stars, Question Marks, Cash Cows, and Dogs. The position of each business unit in the quadrants is determined by its market growth rate and relative market share.
Stars are high-growth, high-market-share businesses that require heavy investment to maintain their position. Question Marks are high-growth, low-market-share businesses that require further analysis to determine whether they have the potential to become Stars. Cash Cows are low-growth, high-market-share businesses that generate steady cash flow. Dogs are low-growth, low-market-share businesses that may not be generating significant profits.
In the case of GraceKennedy Group, the positioning of its different business units in the BCG matrix would depend on factors such as their market growth rate and market share. The analysis should involve gathering data on these factors and categorizing each business unit accordingly. The ultimate goal is to have a balanced portfolio with a mix of high-potential and stable businesses that can contribute to the overall success of the organization.