Final answer:
McDonald's global standardization vs local adaption can be seen in their product strategy, marketing & sales strategy, human resource strategy, and research & development strategy.
Step-by-step explanation:
McDonald's global standardization vs local adaption can be seen in several aspects of their business strategy.
Product Strategy:
McDonald's uses a standardized menu worldwide, with iconic items like the Big Mac and Chicken McNuggets available in every country. However, they also adapt their menu to local tastes, adding items like the McSpicy Paneer in India or the Teriyaki McBurger in Japan.
Marketing & Sales Strategy:
McDonald's follows a global marketing campaign across countries, but they also tailor their advertising to appeal to local cultures and preferences. For example, they use different spokespersons and slogans in different countries.
Human Resource Strategy:
McDonald's has standardized training and operational procedures for employees worldwide. However, they also hire local staff and incorporate local cultural practices in their workforce management.
Research & Development Strategy:
McDonald's invests in global research and development to innovate their menu and operations. They conduct market research to understand local preferences and develop region-specific products.
Overall, McDonald's achieves a balance between global standardization and local adaptation to cater to diverse markets worldwide.