Final answer:
Evaluate business' advertisements in terms of attractiveness, slogan, target market, positioning strategy, and objective. Assess the level of attractiveness, analyze the slogan's impact, consider the target market, understand the positioning strategy, and identify the objective of the advertisement.
Step-by-step explanation:
The evaluation of the business' advertisements in terms of attractiveness, slogan, target market, positioning strategy, and advertising objective can provide insights into their effectiveness.
Level of attractiveness: The level of attractiveness in the advertisements can be assessed by analyzing the visual appeal, creativity, and overall aesthetic value of the designs. For example, if an advertisement incorporates attractive visuals, engaging colors, and appealing graphics, it may be considered more attractive.
Slogan used in advertisement: The slogan used in an advertisement is an essential component that aims to capture the attention of the audience and convey the key message of the brand or product. A memorable, concise, and impactful slogan can contribute to the effectiveness of the advertisement.
Target market: Evaluating the target market of the advertisements involves considering the specific demographic, psychographic, and behavioral characteristics of the intended audience. By aligning the advertisement's message, visuals, and tone with the target market's preferences and needs, the advertisement can resonate more effectively with the intended audience.
Positioning Strategy: The positioning strategy can involve emphasizing the unique attributes, benefits, or strong beliefs and values associated with the business or product. By appealing to the emotional level of customers, advertisements can create a deeper and more meaningful connection with the audience.
Advertising objective: The advertisement's objective can be to inform, persuade, remind, or compare the product with competitors. Informative advertisements aim to provide factual information about the product, persuasive advertisements aim to influence the audience's attitudes or behaviors, reminder advertisements aim to reinforce brand awareness, and comparative advertisements aim to highlight the advantages of the product over competitors.