Question

Refer to Women's Athletic Wear. One of the biggest differences between men and women consumers is that men tend to stay loyal to a store. Women are much more ready to shop around--perhaps because they demand more from their products than men. Andrea wants to start jogging, but she has been told she needs to find well-fitting jogging underwear. Andrea is at the first stage of the: Group of answer choices product positioning consumer decision-making process selective perception product differentiation market segment

Answer 1

consumer decision-making process

Step-by-step explanation:

When buyers want to make a purchase there are many factors that come into play before he makes a choice on which product to buy.

The process by which a user identifies which product best meets his needs, gathers information on how to solve their needs, examines alternatives, make purchase, and gauge satisfaction from purchase are the processes of consumer decision-making process.

On the given scenario Andrea wants to start jogging, and she has been told she needs to find well-fitting jogging underwear.

This is the the stage of identifying consumer needs, the first stage of consumer decision-making process.