Question

In their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in "goods" is ongoing. Similarly, they utilize the services that companies provide to enrich, replenish, fulfill, maintain, or enhance their lives. Describe how a marketer could develop differing marketing strategies to target your personal use of goods or services. Provide a real-world example of a marketer who does this. Discuss the effectiveness of marketers in targeting to personal use in the examples provided.

Answer 1

A marketer can develop differing marketing strategies to target consumers' personal use of goods or services by understanding their wants, needs, and preferences. Patagonia is a real-world example that targets environmentally conscious consumers through sustainable practices. Marketers can be effective in targeting personal use by conducting market research and tailoring marketing messages to specific consumer groups.

Step-by-step explanation:

A marketer can develop differing marketing strategies to target consumers' personal use of goods or services by understanding their wants, needs, and preferences. For example, if a consumer values convenience and efficiency, a marketer can emphasize these features in their product or service. On the other hand, if a consumer values sustainability and eco-friendliness, a marketer can highlight these aspects. A real-world example of a marketer who does this is Patagonia, an outdoor apparel company that targets environmentally conscious consumers by promoting their sustainable manufacturing practices and encouraging customers to repair and recycle their products.

Marketers can be effective in targeting personal use by conducting market research, segmenting their target audience, and tailoring their marketing messages and channels to reach specific consumer groups. By understanding consumers' motivations and preferences, marketers can create compelling marketing strategies that resonate with their target audience and drive sales