Final answer:
The SMB is the sum of the MPB and the positive consumption externality. The privately optimal quantity is where the PMC equals the MPB. The socially optimal quantity is where the PMC equals the SMB.
Step-by-step explanation:
The SMB (Social Marginal Benefit) is the sum of the marginal private benefit and the positive consumption externality. In this case, the SMB is equal to the MPB + MB, which is $50 - q/2 + $20 = $70 - q/2.
The privately optimal quantity is where the PMC (Private Marginal Cost) equals the MPB. In this case, $30 = $50 - q/2, so solving for q gives us q = 40.
The socially optimal quantity is where the PMC equals the SMB. In this case, $30 = $70 - q/2, so solving for q gives us q = 80.
The graph of these curves will show the MPB, PMC, SMB, and the private and social optima. The area corresponding to deadweight loss will be shaded in. The deadweight loss is the difference between the privately optimal quantity and the socially optimal quantity, multiplied by the difference in prices. In this case, the deadweight loss would be ($80 - $40) * ($50 - $30) = $40 * $20 = $800.