Final answer:
Increased brand awareness does not inherently increase customer value since it focuses on a company's market visibility, unlike direct benefits like improved product quality, distribution, lower prices, and variety.
Step-by-step explanation:
Among the choices listed for examples of increased customer value from organizational synergy, the option that is not an example of increased customer value is D) increased brand awareness. Increased brand awareness relates more to the company's visibility in the market rather than a direct increase in value to the consumer. It's a marketing outcome that may lead to increased sales but does not inherently enhance the value of the products or services for the consumer. On the other hand, options A) improved the quality of existing products, B) improved distribution, C) lower prices, and E) more products are direct benefits to consumers that provide increased value through better quality, accessibility, affordability, or variety of choices.