Final answer:
Healthcare marketing strategies are set to change significantly, with a shift towards efficiency and technology such as telemedicine, driven by increased demand for healthcare services and government spending on Medicare.
Step-by-step explanation:
Healthcare marketing strategies are likely to evolve significantly in the future due to anticipated changes in the market for healthcare professionals, particularly nurses, and an increasing demand for healthcare services. The aging Baby Boom cohort and legislation expanding access to healthcare are contributing to a higher demand for healthcare professionals. As economists applying principles of supply and demand, the expectation is for the labor market to tighten, potentially leading to shortages and increased competition for skilled professionals.
One outcome may be that healthcare marketing will need to become more targeted and efficient, emphasizing the value and quality of care provided. Strategies could include leveraging advanced technology, like telemedicine and artificial intelligence, to meet the growing demand and promote services. Further, as the government spending on Medicare is expected to rise significantly, healthcare marketing may also focus on value-based care to address cost concerns.