Final answer:
A mission statement expresses the purpose of an organization, goals outline broad primary outcomes, and objectives are specific, measurable steps to achieve these goals. Giving examples, a mission statement could be about empowering students through education, while goals and objectives would relate to becoming a leading institution and increasing measurable outcomes like student enrollment and graduation rates.
Step-by-step explanation:
In the context of a program or organization, a mission statement describes the purpose and overall intention of the organization. Goals are broad primary outcomes the organization hopes to achieve, whereas objectives are specific, measurable steps that help achieve those goals. For example:
- Mission Statement: To empower students by providing high-quality education that fosters critical thinking and promotes lifelong learning.
- Goals: To become the leading educational institution in the region, recognized for innovative teaching methods.
- Objectives: To increase student enrollment by 10% each year, to introduce two new technology-driven courses in the next academic year, and to achieve a 90% graduation rate among students.
Each component serves a different purpose in the strategic planning process and is essential for an organization's success.