Final answer:
Political campaigns often craft short, memorable messages such as "30-second sound bites" and slogans for bumper stickers instead of detailed discussions, designed for maximum impact.
Step-by-step explanation:
When we consider the creation of messages in a political campaign context, we can expect some exceptions to the usual, more detailed policy discussions. Rather than extensive policy outlines, campaigners often craft messages that are easily digestible and can resonate quickly with a wide audience. This can include so-called "30-second sound bites" which are designed to capture the essence of a campaign's position in a very short amount of time, making them ideal for television or online video platforms.
Moreover, for even briefer and more immediate impact, slogans are created that can encapsulate a campaign's message in a snappy phrase suitable for bumper stickers, signs, or banners. These slogans are a key campaigning tool because they're often what sticks in the voter's mind, even above nuanced policy details. Therefore, in the realm of political messaging, the exception to the creation of typical extensive messages is the use of succinct, memorable phrases designed for maximum electoral impact.