Question

Offering discounts on future purchases, free merchandise, or other considerations in negative messages about business transactions

A) is almost always viewed as a hollow, insincere gesture.
B) should be avoided since it acknowledges guilt.
C) is a good idea only when dealing with government contracts.
D) has been shown to worsen relationships rather than repair them.
E) can go a long way to rebuilding a customer's confidence in your company.

Answer 1

Offering discounts, free merchandise, or other considerations in negative messages about business transactions can rebuild a customer's confidence in a company (option E).

Step-by-step explanation:

Offering discounts on future purchases, free merchandise, or other considerations in negative messages about business transactions can go a long way to rebuilding a customer's confidence in your company.

When a customer is dissatisfied with a business transaction, offering discounts or free merchandise can help to rectify the situation and show that the company values their satisfaction.

For example, if a customer receives a faulty product, offering a discount on their next purchase or sending a replacement item for free can help repair the relationship and restore the customer's confidence in the company.