Final answer:
The primary purpose of having a group of 50 runners use the existing insoles is to establish a control group for comparing the effectiveness of the new insoles in preventing shin splints.
Step-by-step explanation:
The primary purpose of having a group of 50 runners use the existing insoles is to serve as a control group in the study. This allows the researchers to compare the effectiveness of the new insoles against the existing insoles under the same conditions. By doing so, they can accurately determine if the new insoles are more effective at preventing shin splints resulting from running. The control group is essential for establishing a baseline and isolating the variable being tested, which in this case, is the type of insoles.