Final answer:
A crisis management plan specifically defines operational procedures to manage crises and is crucial for all organizations, regardless of their size and previous crisis experience.
Step-by-step explanation:
The correct answer is that a crisis management plan defines operational procedures to deal with the crisis. Such a plan is essential for organizations of any size, contrary to the notion that it's not helpful for small to mid-sized organizations. It is also critical to establish who is authorized to speak to media, ensuring a unified and controlled message, contradicting the option suggesting to avoid limitations.
Lastly, not having faced recent crises does not justify the absence of a crisis management plan, as it serves as a "break glass in case of emergency" safeguard, meaning it's important to anticipate situations that have never yet arisen and recognize that waiting for a crisis may leave an organization unable to respond timely.