Question

While managers increasingly treat the world as a​ single, intercontinental​ marketplace, which one of the following helps managers avoids​ failure?

A.Viewing the local cultural in terms of their own
B.Sending headquarters personnel to manage the overseas operation
C.Ignoring fundamental aspects of local culture
D.Ensuring all key decisions are made in home office
E.Eliminating the bias inherent in ethnocentric thinking

Answer 1

Managers need to avoid ethnocentrism and embrace cultural diversity when operating in a global marketplace to avoid failure.

Step-by-step explanation:

When it comes to managing overseas operations in a global marketplace, managers need to avoid ethnocentrism, which is the belief that their own culture is superior to others. By eliminating the bias inherent in ethnocentric thinking, managers can better understand and adapt to local cultures, which can help them avoid failure. For example, understanding cultural norms and values can inform decision-making and help managers navigate potential pitfalls that come with working in different countries. It is important for managers to view the world as a diverse marketplace and approach each local culture with respect and openness.