Final answer:
Frito Lay would likely increase sales by tailoring marketing strategies to the Latino market, respecting cultural preferences, using Spanish-language media, supporting civil rights important to the Hispanic community, and ensuring product consistency and brand reputation.
Step-by-step explanation:
In order to increase sales of its products in the U.S., Frito Lay recognized the importance of appealing to the Latino market, a large and growing subculture. Understanding that the Hispanic population had significant consumer power and political influence, companies like Frito Lay would need to tailor their marketing strategies and product offerings to resonate with Latino consumers. They could use Spanish-language media, respect cultural preferences, and support civil rights important to the Hispanic community, drawing parallels from historical engagement such as the hiring agreements resulting from the Coors boycott and the formation of organizations like the Mexican American Legal Defense and Educational Fund.
Additionally, acknowledging the lessons from past corporate expansion strategies, Frito Lay would avoid the pitfalls of inconsistent product quality and miscommunication, which were common when regional businesses attempted rapid growth. Instead, the focus would be on delivering consistent quality and developing a strong brand reputation, all while ensuring inclusive hiring practices, to build a loyal customer base within the Latino community.