Final answer:
The competitive objective of a best-cost provider strategy is to meet or exceed buyer expectations on key attributes while offering a lower price than competitors. This strategy allows the company to attract a broad range of customers and gain a competitive advantage.
Step-by-step explanation:
The competitive objective of a best-cost provider strategy is to meet or exceed buyer expectations on key quality/performance/features/service attributes and beat their expectations on price (given what rivals are charging for much the same attributes).
For example, a company implementing a best-cost provider strategy may offer a product or service that is of high quality but at a lower price compared to competitors offering similar attributes or features. By doing so, the company aims to deliver superior value to buyers and gain a competitive advantage.
This strategy positions the company within the competitive arena of both low-cost providers and differentiators, allowing it to attract a broad range of customers.