Question

Opportunities to differentiate a company's product offering:

A. are most reliably found in the R&D portion of the value chain.
B. are typically located in the sales and marketing portion of the value chain.
C. can exist in activities all along an industry's value chain.
D. usually are tied to product quality and customer service.
E. are most frequently attached to a company's manufacturing expertise and to its ability to achieve economies of scale in production.

Answer 1

Opportunities to differentiate a company's product offering can exist in activities all along an industry's value chain.

Step-by-step explanation:

The correct answer is C. Opportunities to differentiate a company's product offering can exist in activities all along an industry's value chain. The value chain describes how a good is produced in stages, and different firms operating in various places and even different countries can divide the value chain. This allows for specialization and the production of more specialized goods that are distinctive from competitors' products.