Final answer:
A company that succeeds in differentiating its product offering from its rivals does not attract mainly price-conscious buyers.
Step-by-step explanation:
When a company succeeds in differentiating its product offering from its rivals, there are several true statements that apply. However, the option that is NOT true of such a company is E. It attracts mainly price-conscious buyers.
A successful differentiator is able to avoid competing solely on low price and can command a premium price for its product (B). It also usually increases unit sales (C) and gains buyer loyalty to its brand (D).
For example, Apple is a company that has successfully differentiated its products by focusing on innovation, design, and user experience. They do not attract mainly price-conscious buyers, but rather customers who value their unique features and brand.