Question

The objective of differentiation is to:

A. offer customers something rivals can't, at least in terms of the level of satisfaction.
B. develop strategies that are different from those of rivals.
C. establish objectives that are measurable and meaningful when it comes to sales growth.
D. offer customers a sustainable competitive advantage.
E. offer a diverse range of comparable products with low switching costs.

Answer 1

Differentiation aims to offer customers unique benefits that rivals can't match, creating a sustainable competitive advantage through differentiated products.

Step-by-step explanation:

The objective of differentiation is to offer customers something rivals can't, at least in terms of the level of satisfaction. This can be achieved through differentiated products, which means a firm makes its products different from its competitors in various ways, including the physical aspects of the product, location, intangible aspects, and perceptions of the product.

Differentiation aims to provide a sustainable competitive advantage by making customers prefer one company's products over another's due to these unique characteristics.