64.3k views
4 votes
A survey of buyers' intentions forecast is what type of sales forecasting technique?

1 Answer

3 votes

Final answer:

A survey of buyers' intentions forecast is a sales forecasting technique that collects consumer attitudes and purchase plans to predict future sales.

Step-by-step explanation:

A survey of buyers' intentions forecast is a type of sales forecasting technique that involves asking customers about their future purchase plans. This type of forecasting is predicated on the idea that every purchase is based on the buyer's belief about the satisfaction that the good or service will provide. Surveys can reveal the attitudes, beliefs, or habits of buyers, which in turn can be used to anticipate future sales. The information collected through surveys, although sometimes imperfect, helps businesses to understand the demand for their products and to make informed decisions about marketing strategies and inventory management.

User Quandrum
by
8.0k points