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Offering a product in a small geographic area to help evaluate potential marketing action is known as a(n) ______.

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Final answer:

Micro-marketing or geographic segmentation involves offering a product in a small geographic area to evaluate potential marketing action.

Step-by-step explanation:

Offering a product in a small geographic area to help evaluate potential marketing action is known as micro-marketing or geographic segmentation. This strategy involves dividing a market into different geographical units, such as neighborhoods or cities, and customizing the marketing mix to suit the specific needs and preferences of each segment. By focusing on a small area, companies can gather valuable insights and test the effectiveness of their marketing strategies before expanding to larger markets.

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