Final answer:
The executive summary is where a well-explained business idea comes to life, providing a key overview that can help attract outside investors like bondholders and shareholders.
Step-by-step explanation:
A well-explained business idea typically comes to life in the executive summary of a business plan. This section is designed to provide a concise overview of the key elements of the business, capturing the attention of readers, such as potential investors, and generally comes before detailed sections like the financial plan, marketing plan, or explanation of the management team.
Given that outside investors, like bondholders and shareholders, may not know the managers personally, a clear and engaging executive summary helps them quickly understand the business' prospects and feel more confident about providing financial capital.
The well-explained business idea will come to life almost immediately in the executive summary of a business plan.