Final answer:
The statement is false. Pricing is not the easiest of the marketing decisions because it involves more than just setting a price that customers will pay. Various factors such as cost of production, desired profit, competition, and market demand need to be considered.
Step-by-step explanation:
The statement is false. Setting prices is not the easiest of the marketing decisions because it involves more than just setting a price that customers will pay. When determining the price for a product, a firm needs to consider various factors such as the cost of production, desired profit, competition, and market demand. The price should be set in a way that maximizes profitability while also being attractive to customers.
For example, a firm might conduct market research to understand customer preferences and willingness to pay. It might also analyze competitor pricing strategies and adjust its pricing accordingly to stay competitive.
Overall, pricing is a crucial and complex decision in marketing that requires careful consideration of multiple factors, including customer behavior, competition, and profitability.