Question

The place decision in the marketing mix involves determining

a. where to manufacture the product
b. where the product will be sold
c. whether to offer credit to customers.
d. where to place the brand name on the product's package.

Answer 1

The place decision in the marketing mix involves determining where the product will be sold.

Step-by-step explanation:

The place decision in the marketing mix involves determining where the product will be sold. It refers to the selection of distribution channels and locations where customers can access and purchase the product. For example, deciding whether to sell the product through physical stores, online platforms, or both, and determining the specific locations where the product will be available.