Final answer:
True. A company adopting the marketing concept makes use of specialized marketing firms for major marketing activities.
Step-by-step explanation:
True. A company that adopts the marketing concept will rely on other firms that specialize in marketing to handle the major marketing activities. The marketing concept is a business philosophy that focuses on identifying and meeting the needs and wants of customers. It involves understanding customer needs, creating products or services to meet those needs, and delivering value to customers through effective marketing strategies.
By utilizing specialized marketing firms, the company can benefit from their expertise and resources to develop and execute marketing campaigns, conduct market research, create advertising materials, manage public relations, and more. This approach allows the company to focus on its core competencies while leveraging the skills and knowledge of marketing specialists.
For example, a technology company may outsource its marketing activities to a marketing agency that has experience with promoting technology products. The agency can help the company in identifying the target market, developing marketing strategies, and implementing campaigns that effectively reach and engage the desired customers.