Final answer:
A product is usually unsought because the consumer does not have a strong need for it, influenced by the imperfect information available about the product's quality and satisfaction it will provide.
Step-by-step explanation:
The question asks why a product is usually unsought. An unsought product is one that a consumer does not have a strong need for and is not actively looking to buy. This means that the correct answer is: c. does not have a strong need for the product. The necessity of a product influences its demand; necessities have inelastic demand because consumers need them regardless of changes in price, whereas non-necessities have more elastic demand, meaning consumers may only buy them when needed or under certain conditions.Every purchase is influenced by the consumer's belief in the satisfaction a product will bring, which is based on the information that is available to them. However, imperfect information can make it hard for consumers to evaluate the product's quality, leading to reluctance in purchase and, consequently, making the product unsought. Additionally, frequent changes to a product, even improvements, can lead to a lack of consumer interest if the desired product is no longer available as it once was.